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There’s a lie that’s been passed around in every business Slack channel, every “educational” YouTube video, every founder AMA: Do more to get ahead. ✅ More features.✅ More tasks.✅ More tools.✅ More outreach.✅ More content.✅ More...
In a world drowning in bloat and broken systems, leadership needs more than charisma. It needs a code. A compass. A creed that doesn’t just sound good in a keynote, but works when it’s 2AM and the product still isn’t finished. When yo...
Let me start by saying this isn’t simply about hate. It’s about clarity, control, and community. WordPress – the open source project – has been the foundation of my entire career. I’m grateful for it. And I’ve even gone on...
Most people think keyword research means opening up Ahrefs, dumping out a spreadsheet, and calling it a day. That’s not strategy – that’s inventory. I believe that with the help of AI you can go way beyond the surface level. And to so...
You ever read an article and just know it was written by ChatGPT? You know, the ones where you don’t even have to check. The second you see “delve into the intricacies” or “tapestry of experiences”, you know you’re l...
Back in 2018, I built Dispensary Details for WooCommerce® to solve a problem: WooCommerce® lacked the essential cannabis-specific product details that dispensaries needed. Lab results, strain information, effects, and medical benefits – none of i...
At the end of 2019, I made a big shift – I took a full-time job for the first time in nearly 15 years. It was right before my first kid was born, and just a few months later, COVID hit. Looking back, the timing couldn’t have been better. Fo...
If you run an agency – whether it’s maintenance, web development, marketing, branding, or anything in between – you probably think security is someone else’s problem. Spoiler alert: it’s yours. You build websites, run campaigns, manag...
WooCommerce emails have always been a pain point for store owners looking to create beautifully branded transactional emails without diving deep into custom PHP templates. While WooCommerce recently improved its email customizer settings, they complete...
Popups are fucking powerful – when they don’t suck. The problem? Most popup plugins are bloated, slow, and designed by people who clearly hate web performance. They force you into some janky drag-and-drop builder, load a dozen unnecessary s...